This is Ritual Goods.

Ritual Goods is a self-care brand is rooted in the belief that caring for yourself shouldn’t be a luxury. We create small-batch, ethically made wellness products—designed to make everyday care feel intentional, beautiful, and within reach.

Hi 👋 I'm Keiko Zoll. 

I created Ritual Goods because I believe self-care should be accessible for all and not just an occasional indulgence. When we care for ourselves, we are sustained and recharged, allowing us to care for the people and world around us. 

After years working in nonprofit and startup spaces, I learned firsthand how doing necessary and meaningful work often comes at the expense of our own wellbeing. The pandemic made that truth impossible to ignore. My daily rituals—steeping tea, journaling, taking a mindful pause—became a lifeline. They offered a sense of grounding and certainty at a time when everything else felt uncertain.

For me, self-care isn’t a luxury. It’s a necessary part of doing hard and heart work—and an essential part of maintaining my own mental health. Ritual Goods grew out of that understanding: a commitment to consciously crafted care that helps us all come home to ourselves.